Insights

Affiliate Program Management: What I’ve Learned Since 2009 (Mostly the Hard Way) I first stumbled into affiliate marketing back in 2009. I didn’t have some master plan. I wasn’t chasing a buzzword. I just saw a channel that actually rewarded performance — and that hooked me. Fast forward 15+ years, a lot of client wins, a few scars, and more spreadsheets than I’d like to admit… and I’ve learned one very important thing: Running an affiliate program isn’t “set it and forget it

Affiliate marketing can feel like a vast ocean when you first dip your toes in. I remember starting out, overwhelmed by all the advice and strategies floating around. But here’s the thing - succeeding in affiliate marketing doesn’t have to be complicated or intimidating. With the right approach, it can become a powerful engine for growth, especially for brands in e-commerce, SaaS, fintech, and marketplaces. Let me walk you through some smart tips that have helped me and count

Affiliate marketing is like planting a garden. You can scatter seeds everywhere, but without the right care and strategy, you might not get the harvest you’re hoping for. That’s where expert affiliate consultant services come in. They help you nurture your campaigns, optimize your efforts, and turn your affiliate program into a thriving growth engine. If you’ve ever felt overwhelmed by the sheer number of affiliate options, or wondered how to squeeze more ROI from your campai