Identify brands that align with your marketplace’s audience, category focus, and value proposition. Prioritize partners with complementary products, competitive margins, and strong conversion potential to maximize impact.

Negotiate commission structures and exclusive offers that incentivize both brand participation and consumer engagement. Balancing profitability with partner motivation is key to sustaining long-term performance.

Track key metrics such as traffic quality, conversion rates, and average order value to evaluate each brand’s contribution. Use data-driven insights to refine placements, adjust offers, and focus on partners delivering the best ROI.

Collaborate with brand partners to feature curated content, bundles, and product placements within the marketplace. Effective storytelling and on-site merchandising help drive engagement and higher conversion rates.

Maintain regular communication with brand partners to align on goals, upcoming campaigns, and performance feedback. Strong relationships foster trust, improve collaboration, and lead to ongoing partnership growth.